One year in November, I found myself searching "what to buy a guy" in google to find that perfect thoughtful gift for my husband. It's the century old tale - many men are mysterious, they won't wear that gorgeous cashmere sweater, they don't need more tools, they won't even give you their size so you can buy a nice belt...so you're stuck. But you like giving gifts - nice gifts. You want to make him happy, whether he's your boyfriend, husband, brother, father, son...you want to give him a gift he'll use. Thats the genesis of this site. We hope it helps!